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Source: Jet. blog

Author: redação Jet. blog

"A direct reflection of the demands of Generation Z, companies have been investing more and more in the formulation of purposes aligned with social and environmental causes.

More than becoming attractive to this audience, what is important in this case is the understanding that the world is going through a phase that demands this kind of positioning from brands. It is in this context that JET has sought to intensify its initiatives in both the social and environmental fields.

In favor of the environment: Among the initiatives carried out in 2021, the highlight is the carbon gas emission neutralization project, made from the partnership with Carbonext. JET is the first carbon neutral e-commerce company in Brazil; but abroad there are brands in the segment that already do this. In the action with Carbonext, all the credits are generated by means of REDD+ carbon projects, of which the company manages the complete cycle: area prospecting, technical development of the projects (including monitoring measures and area management), credit generation and emissions offsetting. Thus, in addition to combating deforestation, one of the goals of REDD+ projects is to contribute to the sustainable development of the region, supporting the local community, preserving biodiversity and stimulating the local bio-economy. For JET's part, the initiative helps the company position itself in the face of climate change and attract like-minded companies and employees to work with them. Carbonext currently has 2.8 billion m2 of REDD+ projects under its management. With that, there are more than 379 species protected and 100 families reached."

Learn more: https://jetecommerce.com.br/blog/por-um-mundo-melhor-conheca-os-projetos-sociais-e-ambientais-apoiados-pela-jet/